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Thursday, July 29, 2010

CHART OF THE WEEK: GOLD AND APPLE – A GOOD PAIR


This week's chart is a tale of two "crisis-beating" assets. Gold and Apple.

In the past three years, just about every asset you can think of has either lost money or treaded water. The 2008 credit-crisis selloff was so severe, even recent rallies haven't been able to carry assets back to their levels of a few years ago. Two exceptions here are gold and shares of Apple.

Below is what's called a "performance chart." Performance charts graph the percentage returns of assets against each other. In this case, it's the past three years of gold (gold line) and Apple shares (blue line).

Amazingly, both assets have registered the same gains since mid-2007… around 80%. Gold is enjoying price strength because of its role as "real money" crisis insurance. Apple is enjoying brand dominance in phones and music players. It's a heck of a "pairs trade."

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